Alani Nu is a health and wellness brand that sells supplements, snacks, and beverages. The company was founded in 2018 by Katy Hearn, a fitness influencer and entrepreneur. Alani Nu products are made in the United States. What Alani Nu sells: Supplements: A wide range of health and fitness supplements Snacks: A variety of snacks Beverages: Low-calorie energy drinks and other beverages Why Alani Nu was founded: Hearn wanted to create a brand that targeted women's sports nutrition Hearn and her co-founder, Haydn, were often asked for supplement recommendations but didn't feel comfortable recommending products they couldn't vouch for