Formulated to Win!—A Philosophy for Life At EFX Sports, we believe in more than just physical performance. We believe in a philosophy that empowers individuals to succeed in all areas of life: Formulated to Win! This isn't just a tagline; it's a system for achieving your goals in the gym, career, or personal life. It's about combining meticulous planning, dedicated effort, and a winning mindset to unlock your full potential. This philosophy guides every aspect of our work, from the formulation of our supplements to the guidance we provide to athletes worldwide. We believe everyone has this potential within them—they just need the right formula. Our Purpose We’re here for the never-quitters—the 'one more rep' warriors who stare down the urge to quit and push through anyway. Because they know greatness isn’t given—it’s earned with sweat, smart nutrition, and relentless drive. Our Mission To help athletes worldwide achieve their God-given potential through expert guidance and elite sports supplementation. Our Vision We see a future where athletes turn their impossible into their warm-up—driven by the right fuel, mindset, and belief that their best is yet to come, inspiring greatness in others, on and off the field. Our Values—The EFX Way We believe ‘Formulated to Win!’ is the path to unlocking potential. This defines our purpose, drives our products, and guides our actions. We believe winning on the field and in the gym translates to winning in life. We believe the real shortcut to success is relentless hard work, discipline, and a winning mindset. We believe trust and integrity are more than words. They're the soul of our brand. We believe every incredible feat starts with a spark of hope. We’re here to ignite it and fan it into flames. We believe American-made innovation and the unstoppable human spirit fuel victory. We believe champions support champions, so we give back to the athletes and communities that sustain our success. We believe that your success is our success. Together, we’re a winning team.