Onnit is on a mission to inspire peak performance and empower whole-person wellness—mind, body, and spirit—through a holistic approach it calls Total Human Optimization. Founded in 2010 in Austin, TX, it combines science-backed supplements, functional foods, unconventional fitness tools, and top-tier educational content to help individuals reach their fullest potential. With core values of transparency, quality, and community, Onnit delivers innovative products (like Alpha BRAIN®) and actionable resources, backed by expert oversight and independent testing, all aimed at helping people stay “in the flow” and live “for the good of all.”
