Optimum Nutrition's mission is to provide the highest quality sports nutrition products to help athletes and fitness enthusiasts achieve their goals. Mission Provide consistent quality sports nutrition products, Set higher standards, Provide an unparalleled consumer experience, Strive for best-in-class taste and texture, and Help athletes and fitness enthusiasts unlock their potential. Vision Fuel recovery for everyone from elite athletes to everyday athletes Inspire people to achieve their performance and healthy lifestyle goals Quality Select strict ingredients Perform quality control Conduct lab testing Have rigorous inspection and testing of raw materials Measure and record against multiple quality control points Maintain Good Manufacturing Practices (GMP) Be a certified Informed Manufacturer